Our Office

United Real Estate is part of the largest fully integrated network of real estate and auction professionals in the nation. The company has been an innovator in real estate marketing since 1925. Our Management team knows the needs of agents in urban and metropolitan markets. We address those needs by providing powerful marketing programs along with technology-based services that are unique to the industry.


Al Heath

President / Broker in Charge

Al Heath President / Broker in Charge

Al started his real estate career in the 1980’s and has been the Broker of several real estate companies in the Myrtle Beach area. He has managed or owned and operated sales and marketing companies that have closed in excess of $900,000,000. These companies were responsible for land acquisitions, new home developments, individual residential purchases, and listing and sales of income producing and commercial properties. Al’s companies have represented dozens of banks, government entities, developers, builders and individual buyers and sellers in the process. As Broker in Charge, and past Owner and President of South Atlantic Group, New Homes in Myrtle Beach, Cipriana Park Sales, and Coastal Dunes Realty, Al has lead a group of highly trained and experienced sales and marketing professionals complete the sellout of over 50 neighborhoods in the last 10 years. His companies participated in both the startups and turnarounds of some of the most high profile neighborhoods in the Myrtle Beach area; Magnolia Point, Surfside Beach Club, Cypress Village and Grande Dunes are among these neighborhoods. (For a complete list of every neighborhood, please refer to and click on the neighborhood tab.) Prior to real estate brokerage, Al spent nearly 12 years as owner/operator of a contract shipping company in North Carolina, Kentucky, and Ohio, serving such international companies as Phillip Morris, Reynolds Tobacco Co. and Brown and Williamson. Today, Al serves on the Board of Governors for the Builder Marketing Society, a select group of International New Homes Sales and Marketing Professionals; and is active in the National Association of Homebuilders as a Master in Residential Marketing.


Dianna Heath

Transaction Compliance Coordinator

Dianna Heath Transaction Compliance Coordinator